Screens Are Becoming Primary

Type design adapts to the medium and the technology in which the type will be reproduced. Thus type for made for screens must differ from type made for print. Type made for screens began by being made exclusively for screens with no direct relationship to printed type. This relationship has slowly changed. Eventually a clever compromise was reached which allowed a digital formats to provide both print result and a screen representation. This was done by prioritizing the printed result. Screen results were poor but improved over time. This compromise approach is now coming undone because the results on screen are becoming too important to be the result of a compromise. Screens are becoming primary. Thus type made for screens and type made for print are becoming increasingly separate things. Indeed, this separation will likely become the hallmark of much of the new type design we see for the next ten years. However, looking further out into the future print and screen type could again become unified. This talk will examine how type technology has evolved; and will suggest how to think critically about the opportunities that this change is bringing both as a type designer and as a graphic designer.

Keywords: trends, technology, screen, future, opportunity.

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Event Details

Date: 15 June, 2012
Time: 15:00–15:30

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