To design a typeface that is functional and has all the necessary aesthetic qualities requires skill and effort on part of the designer and font engineer. To design a typeface family that does the same for a whole range of script systems, and across a range of media, is a challenge, to put it mildly. But it is exactly what Nokia has embarked on with the creation of Nokia Pure, their new brand typeface for its global communication both on devices and in print. This presentation aims to give an insight into how the Dalton Maag and Nokia design and engineering teams coped with taming letterforms so that they can live in harmony with one another, and subdued technology so that conjuncts and ligatures appear where they are supposed to appear.
Keywords: scripts, language, multilingual fonts, global fonts, mobile devices, branding.
